Young People Are Flocking to Classical Music
Photo Courtesy of Bauer Media
A great new article from The Guardian discusses the research behind the establishment of the new classical music radio station: Scala Radio. In the article, they quote Jack Pepper, one of the young new hosts that will be featured on the channel. He says:
“Classical music is surrounded by the misconception that it’s irrelevant, sterile and inaccessible. What many people don’t realise is there is an authentic modern-day narrative to accompany classical music which is really connecting with people.”
Couldn't have said it better myself!
Read the article here: https://www.theguardian.com/music/2019/jan/27/young-turn-to-classical-music-to-escape-scala-radio-station?CMP=Share_AndroidApp_Email
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